I just name my macro after the spell\ability in question (or however much of the word fits into the namespace) and just keep everything listed in a logical order within the macro pages.. So multiple cure spells for example are on a single page, lined up 1-6, and etc.. Plus I just memorize (muscle memory is important) what to press to get to where in my macro book. That way I know where everything is and can select it at a glance with my controller.