I'm pretty sure that FFXI alone has generated enough funds that these "major financial losses" you speak of, are comparable to a commoner losing a dollar. For them to be running FFXIV as an extended beta should say something about how much that "major financial loss" isn't as major as you'd think.
Sure they want the games they produced to succeed and we are fortunate to be in an age that they are trying to communicate with us directly, but no one should get over their heads. They don't owe the players anything.



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