Originally Posted by
MetalSmith
This makes as much sense as saying "Don't buy Target gift cards, they don't support Target brand coffee directly."
Crysta is used in Japan because credit cards aren't as readily available or convenient. Crysta can be bought at a convenience store and applied to your SE account to make purchases from SE. Every department is SE has a budget, and every department in SE has its own revenue streams. The budget is based upon the previous revenue streams, future development plans and estimated future revenue streams. It has nothing to do with Crysta, as the income from crysta is uncontributed to a revenue stream until it is spent. While it moves towards the company revenue, it has no line item attribution, except 'Online store currency'. It probably isn't even really considered profit yet because they don't know what it will be used on. The cost of the services it is used for will all result in different profits.
So, there ya go. You can take this information and move forwards with your life and preferred payment method, or you can be upset with a gift card created for the convenience of those without access to the Mastercard / Visa / Discovery credit network.