Not too big on having both name, race, and/or gender changes as that, together with a server transfer = notorious scamming players and jerks hopping around--as it has been done with other MMORPG's (I'm looking at you, WoW!).
However, I do think that race, gender, or appearance change could be an acceptable thing to implement. I understand in an older twitter a while back that there were limitations due to "equipment"? What if you made a disclaimer saying that potential equipment loss may occur if this option was selected? I'm sure some people would not mind losing their RSE set to finally have a difference appearance they desired. While I'm quite happy with my new character (I just made him about 3 months ago)--I would have done anything to change my mithra of 6 years.
I think SE would benefit from the extra money from this service--you'd be amazed how many people would desire this option. Actually, based on the number of threads already in place, it should not be so surprising.
I can definitely see why people disagree with a name change, but I never understood the whole being against gender/race change ordeal. It has occurred in other MMO's as well; is it because that ruins of the RPG-feeling by having your neighbor suddenly look like something else? Perhaps it's something else--but I certainly don't understand it. I'm not against it, as anything to support SE (and hey, it's not like they're charging me anything extra unless I purchased the service) would be seen as a good thing.

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