Players capping out on the things they care about will lead to them not logging on anymore, even if they want to keep playing.

There constantly needs to be a thing to strive for, if you can keep this issue at bay then the game has a long future ahead of it.

The game is being kept alive right now off the back of job points (merc shouts for job points is actually bad for the game) and rema, there needs to be something else.