People started dropping like flies because level 75 was very limited. There was no diversity in what anyone was doing. There was a set path for "best" Whm(meaning all jobs but using whm for ex). There were no optional gear. To be a good whm you have to have this ONE set of gear. Why continue to level and play when everything you wanted to strive for can just be found in every other 75 whm on the server? No one wants to be a clone, it's boring. People want the ability to customize and make the char feel like their own. Their own "version of a whm." All SE has done to accomadate this has been great. It was just a little too late.