Pretty much this in a nutshell.
I think the biggest factor to change is the subscription fee IF they want to encourage people to return on a more permanant basis. Would anything make ffxi really popular again?..imo no, its simply too late and the game was left unchanged for too long.
New players also come into the game knowing darn well its on its last legs...not a real big seller there is it.
Even though a fresh player would have oodles of things to do for quite a long time...they know its not gonna last and potentially they may even be on their own (the community is NOT what it used to be) Most times if you arent part of a long term established niche..you are SoL. Ppl will say hello sure, IF you initiate it every single time but thats as far as it goes. (thats the internet in general though and all gaming)
Many issues will deter people.
Sadly, what should of happened is a complete upgrade to the current game many many moons ago!!!!! , and equally as important, if SE would have stopped being so stagnant and stubborn for ANY QoL changes.
QoL changes should of started 6-7 years ago...at least!!!! The major decline would have not started in the first place. I saw a huge loss of players long before Abyssea and rightfully so.
Regarding a complete upgrade: Reading others ppl posts I understand that may not have been really too possible? im NO techie so I cant say but that could have been of one the biggest saviours for ffxi if it was possible.
We have ffxiv now , some adore it, others will hate it, so what? lol Ffxi was indeed their best bread winner, lets see 12 yrs from now if it still was before we trash any other game on the market.
I love aspects of ffxiv as much as some in ffxi. Im not so rigid and "stagnant" to be unable to enjoy a few games, each for their own strengths and weaknesses.
They all can be enjoyable but none are the best. not ffxi, not wow, ffxiv, rift or any others I dabble in. I dont think any are superior to any other , certain aspects may have an edge over another which is why I play a few at any one time.
Sub cost is certainly not a complete solution however, the game IS old, it looks old, it feels old, it plays old. (Thats just reality, and for some thats not reason enough to unsub <--- me included...but dont be blind, step back and look at the whole picture, thats is how it will be seen by new ppl) So se cant expect to appeal to vast numbers ever again. Its not going to happen in ffxi.
"come on back to this 10+ yr old game, yes yes its that old, no you may not get help, oh and more then likely there wont be any further content errr....sorry but nope it still costs the same, yes endgame community is as segregated as any other game yup, come on back ok?"
Basically the most effective way to get return players : Appeal to nostalgia for vet returns, appeal to less $ for new people. A mix of both is the only solution thats probable




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