Mule/sub fee increase hurts everyone though, most ppl won't accept it. No company in the mind would to that to a 12 year old MMO. Now it's kinda "if you want more chance for a Dring you gonna pay more".
I know it worked cuz I know some ppl did paid for mules just for shanks, and it's pretty much the only item that's worth getting with points atm if you're not a returning player.