Quote Originally Posted by Zarchery View Post
If they were trying to run these login campaigns to get extra money from alternate characters, it'd be terribly ineffective. Each extra character is only $1.00, and the rewards aren't particularly enticing. I have 4 mules which predate the login campaigns and which I for some reason haven't cancelled yet. Most of the time I find myself with 4600 points at the end of the campaign and going "ok so now what do I do with them?"

If they wanted to entice people to get extra characters for more points, they'd make the rewards more consistent (not changing every month) and better. They'd probably also let you mail the pop items they keep giving away, or the XP ring.
They are consistent with the frayed sacks (D) and (L), and that's why I've activated 7 additional characters for login campaigns. This saves me HOURS of Walk of Echoes / millions of gil in unlocking all Empyrean Weapon Skills permanently, and I have way more real-life money than I do free time or FFXI gil. I love that SE has given me this option instead of grinding/farming, and I'm willing to pay for all the time saved.

Edit: I also won a rank 3 Mog Bonanza prize (120 chapters of Rem's Tale) + tons of Rank 5 prizes, so my 8 characters are working out just fine. Definitely happy SE is rewarding multiple characters this way; otherwise, I wouldn't have had so many bonanza marbles.