Login campaign can lead someone to get upto 17 extra chars (+$17 per account x 10-20-30k players). If they do them often enough (which they do) that will really start to add up, in previous "events" they would make sure people didn't use multiple chars because "balance" now they just want money and they know players will spend money for a better chance at items they want. There was even a post not long ago with lots of people asking to d-box pop items because they were getting so many over all their alts. Heckl if people stop lusting after D-ring they will have to add something else, maybe 119 weapons!

A f2p game doesn't have to have a log-in campaign, the point was you are paying real money for an extra chance to get a wanted item (D ring). Don't say people don't care about D-ring, B-dom is never empty during these login-campaigns.

It's really simple, they saw the amount of monthly income bloated during these campaigns because people want items and see they can spend $1-$17 to have a far higher chance to get them, which is why they keep doing them so often, what are we at now...10?. For all the people that say they hate cash shops and RMT, the truth is very few people actually do. That's why they make so much money from gamers, especially in underhanded ways such as this.

If they wanted they could easily make it one per account or level 99 only, as they have in the past. This is blatant extra cash sales in a p2p title.

You say this is ok, would it be ok if they put d-ring in a little cash shop for $9.99? Would it? because that's effectively what this is, in-fact it's worse because it's pay upto $17 for a RNG chance at an item. Again, don't say people don't buy mules for this because they certainly do. You only have to sit at the npc for a short while to see it going on over and over and over.

Log-in campaigns aren't there to bring players back, they aren't there to make the game fun. They are there to pad the sub on the month they run them and it works.