On the gear front of expansions not obsoleting equipment, it really only applies to major time investment ones such as Relic weapons in FFXI. I would love if more MMOs let gear be upgraded with new expansions like what XI has done. Mostly because sometimes lower gear ends up with some really nice stat spreads and special effects, that can be very hard to replace. I'd assume most on the side of not having gear obsoleted, are not against new and better gear being added, its more of wanting significant investments to stay relevant.
The campaigns don't force one to just do that event, plenty of times since returning have ignored the events because had other things needed to do. They really are there just to help focus a dwindling player base into some events to hopefully have people group up.
XIs biggest problem I have seen over the years is new player retention. Which is mostly due to the game never holding your hand with things like annoying giant ?s over quest givers that theme park MMOs have, and how group reliant the game has been over the years. The more you make a game feel like a theme parks haunted house ride, the more you run into the problem of content being devoured faster than it can be made.
XI has its problems, but XIVs route of becoming another WoW clone isn't the right answer either. I'm likely in the minority, but always thought that XIV had more potential before all the changes that lead to ARR and its WoW clone status. Was just lacking story content and a bad UI implementation for a company that had a good MMO already up and running.


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