Most major MMOs released in recent years have a vanity option. No MMO released in recent years has the targeting problem*. To me, that means they're standards, even if it doesn't fit your customized-for-this-discussion definition.

I'm not really sure where you got the idea that anyone holds this feature as their highest expectation. I didn't say that, and I certainly don't feel that way. However, features like this, and their other recent quality-of-life updates show that the game is definitely going in a different direction than it has in the past. No, it's not making me log in every day, but it's definitely keeping my account active.

When the game has been updated so people don't feel like they're going back to the stone-age of gaming and there's some real, lasting, worthwhile content to do, they'll be able to bring the servers back to life.

*I'm aware there are workarounds, but the problem is still there. You can walk around the dogshit in the yard, but you should still probably still clean it up.