Exactly, Greatguardian... and we've learned throughout the years that the best way to establish and maintain enmity is through damage. Why, then, should a tanking job not utilize this? I'm wondering why there are Paladins out there who don't want to do damage. What benefit is there to not doing it?
What I'd like to see from Square is a way to take the current Paladin playstyle and take some of our abilities and modify them to do damage in a unique way.
Perhaps a spell that shares a timer with Flash (similar to Despoil, Spirit Jump and Soul Jump) and performs a similar function. High enmity gain, and a very potent blind effect, but at the same time... it could do damage.
Perhaps damage following the drain formula and the blind effect could work similar to the SCH Helix spells (with a slightly longer duration than flash's blindness currently has), of course the additional damage wouldn't cause any hate but it could be a high enmity spell perhaps modified by the damage done by the initial strike... oh, and to make it a little more attractive, unlike many other damaging abilities... this one wouldn't give the enemy any TP to keep it in line with the current Flash spell.

Perhaps Rampart's magical shield could absorb damage and Paladin could be given an ability similar to disgorge that shoots out that stored up energy? But if that were done I'd say it should only be the damage from the most recent usage of Rampart.

I mean, I came up with this stuff in like 2 minutes. If there were a team of guys at square thinking on this, I'm sure they could come up with something better. We don't necessarily have to hit super hard with our swords to do damage, but we should be doing damage.