I would say the 1-30 NPC equipment costs need to be re-evaluated. Mostly for those that are using the 14 day free trial. Even a very new player would benefit, as it is likely they won't use the AH until after they get going for a bit as well.

While don't need as much gil in that level range compared to later, try keeping alright and close to your level of gear without use of the AH, or items/gil from other players. As those on the trial can't trade, use the delivery box, or use the AH.