Making exp parties an acceptable pasttime in FFXI again would be a very difficult task. The suggested system of campaign-like exp rewards sounds nice on paper, but craps out in practice. There has never been a good implementation of such a concept. It always winds up being most profitable to figure out which actions net the highest reward, then max out your actions per minute spamming those actions.
In the old days when I actually did WoE, we always had random ass-hats enter our linkshell runs with us (which sometimes prevented some of our members from entering). They were terrible and made the whole thing harder for our linkshell, yet they would still manage to get one of the ending reward chests to themselves.
It is extremely difficult to quantify with a number the value of an action a player takes. Creating even a slightly good ranking system would require an immensely complex set of calculations. Even assuming that it would not result in the servers getting bogged down with all the extra workload, it would be a large investment in programming time. A large investment ultimately designed to slow the exp you receive. I assure you, players would cry bloody murder for "wasting dev time on a nerf".

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