Does FFXI need to be Free to Play? No.
Does it need to get itself out there and advertise more to get more new players? Yes.
Could it have a purely-cosmetic RTM store? Possible.
If they made a service that changed your Race/Face/Gender, they would be swimming in money (and it wouldn't be broken or anything because race is so superfluous now-a-days, what with all the equipment that evens everything out).

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