Either your friend or you are lying, I suspect the latter.
Whether they're dead or not is not measured by the fact that they're playing, but by the fact how much gil they're actually selling. Evidence I have supporting my statement is reason for one, because I find it hard to believe that anyone is dumb enough to buy gil anymore with so many easy and quick ways available, and especially on a game at this late stage. Also, I don't know about Asura, but I didn't get a single tell in years. Also, character names mean shit.
Only they never did anything else. SE have been pushing idiotic moves, one after another, ever since the game was released, and they never listened to anyone at all before these forums (although I agree that it seems like they still don't, I think I'd attribute their "listening" to players' requests to coincidence at this point). Hence, you proclaiming that suddenly everything got worse and they're evil or stupid or whatever, is nothing more than doomsaying.
While I hope they adjust that as well, nothing was even nearly as bad as cruor in that respect, not by a long shot. This needed to be addressed asap.
It was three years (November 2007 to December 2010). Which is still very bad, and one of the two reasons WotG failed as an expansion in my eyes (the other being lack of rewarding endgame content).