Personally I'd just like to see some sort of competitive element in FFXI, it feels that once players reach the end game it's all about the best gear or merit combinations, a leaderboard for something would be nice, aside from BCNM time records. It doesn't necessarily have to be direct PVP either, just some way to distinguish the top player(s) per job, linkshell(s) per job, player(s) per server and linkshell(s) per server would be nice.