As mojo said pretty much.

Ignore Enmity + gear (at least for now) and focus on damage & haste. Hold hate using weapon skills and provoke.

Ninjas have super low delay - which will effectively be your damage. The faster you hit, the more DoT you do. Once you have haste sorted, then increase how much damage each hit does.

Another technique is if provoke is down, even if you have shadows up - recast them. Shadows actually pull a decent amount of hate. (Not head turning numbers but it's a handy last resort).

Once you get to Abyssea levels and have some decent haste gear, you shouldnt really have to worry too much about hate.

(Although in saying that, I still use enmity + gear for provoke macros.)