Making these just be kills would be fine. In an MMO you want to make your players feel like working toghether is good for everyone. This is why VNM trials are easier / fun to do with pick up groups. Imagine if everyone had to get 8 chesma(insert any other vnm) drops instead of kills. Instead of fostering companionship and working in groups you would have small groups camping the heck out of them and you either go camp with a group yourself or get frustrated and give up.
SE had the right idea making them kills before, i dont know why we are reverting, to "get 1% chance to get something you need 1 million of" method.
Further down the line kills and "get x item" is NOT the same. You can always find someone who is either doing a second weapon or missed the train just like you. The difference is that if its kills, People will band toghether for shout groups since it will be of benefit to everyone, if its item drop, no one is going to do shouts groups with people they dont know / might steal the item / might not get around to my turn.

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