PvP is in desperate need of an overhaul for YEARS now. It needs it's own new area which is easily accessible. Seriously, the cost in developing the event would be outweighed by the countless hours of enjoyment. Events that stay relevant for years are MMO gold. So many more people would partake in an open PvP zone without a cap where you have the option to participate or just come to watch, and eat your popcorn. Divide the area into one free for all section with set times for matches to take place. The other section for 1 vs 1, 3 vs 3, and 6 vs 6 matches.
Toss in some unique rewards like furnishings, new costume items, and town gear only accessible thru the event. Add some xp scrolls as rewards along with some other mundane drops in personal chest form, and you have a winner. Entry purchased thru conquest, IS, or Allied notes. People wanting to be the best they could be will use consumables, and boost the crafting market.
Please SE make it happen. The development cost will pay dividends long into the future by giving long time vets a chance to match skills, and newer players an opportunity to experience a social aspect of the game. Healthy competition is a good thing, and a lot can be learned by newer players in a PvP situation that they might not see used in PvE. Especially considering how quick it is to level nowadays. Many new players don't get to see the strategies of jobs. They level in 2 days, and boom they are thrust into doing events.
As good as abyssea has been for allowing casual players to attain good gear, and people to do things in small groups. It has undeniably had an adverse effect on the social aspect of the game. A new open easily accessible PvP area will allow the community of each server a place to come together in a social setting while also truly testing players skills, and providing a how to on strategies. That is pure win.