I'm having loads of fun as well.I love all the changes that have been made since the old days and making leveling less of a chore. I even managed to cap a job! Exploring some of the content that is there to play (read story). I think that the game has taken a more casual friendly stance and I think it's a good thing overall.
I have had a really great time going through the Adventuring Fellow quests to level/bond with my npc. I thought that was very creative.