Quote Originally Posted by Septimus View Post
This is true, until people get sick of it and quit. Look at what happened with CoP with the Jailer system, a large portion of the end-game populace up and left the game in disgust.
That's why Blizzard has a behavioral psychologist on the payroll to design their loot system to be as addictive as possible. You want to make it just cruel enough to addict them but not so cruel that they give up. CoP went way too far in making the rewards infrequent.