I think this game has too many areas and not enough players to direct everyone to different parts of the game. I mean if you only have say 100 people on the server total, are you going to kill off the current main point of interest such as SoA and direct half the players (If not the entire playerbase) back to Campaign only to make SoA empty?
In my opinion, SE should add areas related to the new Ilvl gear later after SoA to give everyone options to go back to old content areas. Implementing on top of the old content with higher level mobs and new maps.
Although rather than add only 1 or 2 areas to explore, they would have to add several parts at the same time to avoid directing a massive amount of people from 1 area to another. So people will continue to have SoA as the main point of interest.
I know so many people wish older players to go back and help others but its not easy to ask a level 99 to go back and play level 60-70 content.
One of the ideas I suggested in my Event Suggestion topic is to add some sort of point system that will give incentives to players who don't need anything from previous content by sacrificing all rewards for points.
So if you are a level 99 who has all items from sky, limbus, Ein etc and have no reason to play these areas, having a Flag option you can turn on to gain points than rewards kind of the same concept as EXP/Merits would work if SE allowed people to exchange those points for helping others into items related to the level of that player.
As for rewards I can't say what would be good according to balance but I know login campaign is a good example of how point systems work.
Even if the incentive was not items, something like Auras, Glows etc would be good.
But I also keep in my mind that when SE does not adjust old events to bring back interest, its probably due to keeping certain interest goin on with the newer content.

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