It's not like everyone cares who everyone is. No one here walks up to a random stranger and demands to know their character name.

Here's the situation: You're in a business conference, and some jackass is running around telling everyone their that their companies are total crap and no one knows what they're doing. Despite their best efforts, it is impossible to get rid of this jackass, so he continues to spout his crap all over the conference. Naturally, people wonder what the hell is so great about him and his company that he has the gall to talk down to everyone else there. When people realize he is a representative of Myspace and his company was just sold off for $30 million (after being bought for $580 million), they realize he's a total gimp and laugh their asses off at him.