Originally Posted by
Karinya_of_Carbuncle
The main incentive to do Ultima nowadays is actually not the gear, but Atma of the Ultimate, which compares well to anything you can get in Abyssea itself. But if 90+ endgame doesn't allow the use of atma, that will become less important too.
Unlike regular atmas, though, Ultimate is a synthetic that you can buy if you have ever had the title, so effectively it's equivalent to a 100% drop. So anyone who has already done Ultima -- ever -- has basically no incentive to do it again, unless they just like helping other people out. And that kind of player is always in short supply.