First of all, they should complete unlock any content that currently requires the participation of the entire server to unlock it. This may have made sense once, but it is complete crap now.
If the devs build an event and either the events or the rewards are so crappy that no one will do it unless they are forced to do it in order to gain access to something not crappy, then they have built a crappy event. They should fix the event itself. Not use it as a cockblock to something people actually want to do.
