I ordered my CE box set from SE (since that is our only option). There are two items in the "cart". One is the box which will ship, per your shipping method chosen. This is charged at $69.99.
The other item in the cart is a pre-order code charged at $0.00. I assume this code is to DL and have early access. I'm legacy so I don't think I'll need to do that anyway, but just to let you know.
I wanted to order the CE from Amazon (for launch day delivery) or simply pick it up at my GameStop, but apparently the NA CE is exclusive to the SE Store, unfortunately.
EDIT~ In the confirmation that they send you, it looks like this:
Product SKU: 91323
Product Name: FINAL FANTASY® XIV: A Realm Reborn™ Collector's Edition [PC] (Pre-Ordered)
Anticipated Released Date: August 27, 2013
Qty Ordered: 1
Amount: $69.99
Shipment Tracking Numbers:
Product SKU: PC Download
Product Name: FINAL FANTASY XIV: A Realm Reborn Pre-Order Bonus Package
Qty Ordered: 1
Amount: $0.00
Serial Number/Product Code: ***ACTUAL CODE HERE***
as well as this note at the bottom of the email: Additional Product Information:
FINAL FANTASY XIV: A Realm Reborn Pre-Order Bonus Package - Instructions to sign up for early access to the game: <br><br> Visit
http://preorder.na.finalfantasyxiv.com and register. You will be notified via email prior to the launch of the game on when you can return and redeem your preorder code to unlock Early Access to the game along with instructions on how to receive your Cait Sith Doll minion and Moogle Cap digital content. <br><br> You will need an active Square Enix account to complete this process so, if you want to set one up in advance, please go here:
http://na.square-enix.com/members.