FFXI, that should have been your core model for 2.0 not GW2, RIFT, WOW, what have ya.
Please read these comments
You can see, most people are tired of how MMOS are being made, and they want them back to how they were(aka FFXI)
"... What made MMOs fun back in the day (and kept me logging in) was the sheer challenge of the content. Quests are fine to me, but do we really need a HUGE question mark? Glowing trails and arrows pointing you EXACTLY where you need to go? All that does is focus the gamer to consume the content as soon as possible. And we all know how much fun that is. Questing alone doesn't make me want to logon everyday. Its the complete experience."
I'm also not saying be stuck in the past, but add new things, be creative try something new that another game hasen't but keep that whole MMO WORLD feel. To me that's adventure, companionship, not, "go here, go there, go here" That's not any types of fun, that's just a good time killer.
"I have to be honest with you. We have completely blown up the design of EverQuest Next. For the last year and a half we have been working on something we are not ready to show. Why did we blow up the design? The design was evolutionary. It was EverQuest III. It was something that was slightly better than what had come before it. It was slightly better.
What we are building is something that we will be very proud to call EverQuest. It will be the largest sandbox-style MMO ever designed. The same exciting content delivered in a new way. Something you've never seen before. The MMO world has never seen before. We didn't want more kill 10 rats quests. We didn't want more of the same. If you look at the MMOs out there, they're delivering the same content over and over again. So are we. We need to change that. When we released EverQuest, we changed the world. We want to do that again with a different type of game."