[Robert Baratheon voice] Traditions, traditions; titles, titles.
The first 4.4-related LIVE Letter has passed, so... off we go!
Shadow-hunter-relevant quote from an interview with FANDOM
FANDOM: What’s your process for handling pivotal moments in FFXIV lore? Can you give any examples?
Koji Fox: While we have a pretty extensive internal bible that covers a lot of stuff (history, lore) that players have never seen, it is by no means complete. While we try our damndest not to change the bible, a lot of times we find ourselves in a situation where we need to add to it. The problem with adding things to the bible is that a single addition can result in critical contradictions with existing lore.
I would say at least three or four times a patch, the localization team (mostly the lead, John Crow) and the script team (mostly Banri Oda and Natsuko Ishikawa) will have intense back and forths regarding how info introduced in a new quest is causing continuity problems with past content.
Most of the time, this communication is enough to quash most of the inconsistencies and fill any newly sprung plot holes, though sometimes we just have to take the craziness and run with it. (I did not retcon. I did naaaht. Oh hai, Gaius.)