https://i.kinja-img.com/gawker-media...ziwdre3gur.jpg
https://kotaku.com/final-fantasy-xiv...orn-1822720379
In the article, there are a few twitter videos half way down the page that show the sculpture lit up with projection mapping at night. It may just be snow but with the lighting it tells a story and looks AMAZING!
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Spoiler: The lit up snow sculpture at night. Photo from the FFXIV_JP twitter acct.