I don't know if anyone wants anything handed to them. No one is asking for the HQ set to be offered in the 300 login reward slot. Ambuscade is almost impossible to get into on my server right now. People are looking at anywhere from a 8 to 15 minute wait time during US primetime (8pm to 12pm EST). 11 hours a month is a lot for ONE event, even if you play everyday. And that's with ideal circumstances; you'd be singing a different tune if you were doing a party with less than 6 or doing D or lower. It wouldn't be so bad but (as I mentioned in my last post) 67 runs is just to get this month's armor. Considering you have a limited time to do so, you have to choose between spending a night spamming Ambuscade for 3-4 hours to get 1/3 of the needed points or doing this month's limited time campaign. 3 hours a week is completely reasonable if there were constant groups to join and no other, more appealing events to do in the meantime.
As Stompa has hinted at, people have real life to do. 3 hours is a lot for some people. I have enough free time to usually get at least the HQ body and max capes. A lot of others do not. Considering the armor is MOST appealing to new/returning players, a lot of whom probably only play a few hours a week and want to do something other than Ambuscade, it's not too much to ask to lower the cost of the HQ pieces. Not give triple points or make them cost 1000 Hallmarks.
Making intense more appealing will at least lessen the bottleneck of getting into normal.