Well, as FFXIV forums are convinced that cash shop money will go to fund other SE projects, that works out wonderfully, because their money can then go to funding XI, just as XI's money went to funding the original 1.0 ...we know that won't happen; and odds are excellent, excess cash shop money from XI would go to FF15 or FF16 or random phone game. XI has a higher sub fee than just about any MMO out there, and it's a game that doesn't require an enormous amount of support. What does that translate to? Not getting a lot of money funneled that way if it turns a higher profit than normal for a given month.