"Content that only ten percent of the population can enjoy doesn't sound like a formula for success to me."
I couldn't agree more with you but Square Enix is ruled by people that doesn't understand how the MMORPG market works nowadays. I never understood why their MMORPG (a fricking game, a form of entertainment) became a reflex of real life, recreating third-world capitalism structure where a billionaire minority controls the masses of miserables. Blizzard recently realized that changing this paradigm would be inevitable if they wanted to keep their 9 year old product having millions of subscribers (they still have 8mil subs after 9 years).
I miss those pure ages of MMORPG when people where immersed in a fantasy world trying to survive while helping build a community. Then devs started to create content that promoted elitism and brought the worst of all players.