source:
http://www.square-enix.com/jp/company/e/philosophy/
Corporate Philosophy
To spread happiness across the globe by providing unforgettable experiences
This philosophy represents our company’s mission and the beliefs for which we stand.
Each of our customers has his or her own definition of happiness.
Square Enix provides high-quality content, services, and products to help those customers create their own wonderful, unforgettable experiences, thereby allowing them to discover a happiness all their own.
I say that the Devs need to understand that what they are doing is in opposition their own company philosophy.